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Business development – The path to long-term success for medium and large companies

Continuous business development is a necessity to ensure long-term success. In a world where businesses are constantly exposed to various pressures, such as epidemics, inflation and technological change, it is important to be prepared and adaptable.

But business development is not just about managing crises – it is also about maximizing the potential of your business and keeping it competitive. In this article, we will look at the importance of continuous business development, as well as presenting solutions to the problems and how Norrhavet can help you.

Common barriers to business development:

  1. Financing problems: Many companies find it difficult to access sufficient finance to develop their business. This may be because they do not have a strong enough financial base, they find it difficult to get loans from banks or they find it difficult to attract investors.
  2. Lack of time: Many companies find it difficult to find time to develop their business, as they are busy running their daily operations. This may mean that they do not have time to look at new markets or to launch new products and services.
  3. Lack of skills: Many companies lack skills in areas that are important for business development, such as innovation, marketing or sales. This can make it difficult for them to create new sources of revenue or to increase sales.
  4. Lack of strategy: Many companies lack a long-term business development strategy, which can make it difficult for them to focus on key areas and measure success.
  5. Lack of resources: Many companies lack resources such as time, money and staff to develop their business. This may mean that they are unable to invest in research and development or to hire the necessary skills.
  6. Receptivity to change: Many companies find it difficult to adapt to changes in the business environment, which can hinder business development. This may be because they find it difficult to accept new ideas or because they find it difficult to change existing practices and processes.

Why is business development important?

  • Managing stresses and preventing bankruptcy: Business development is important to manage the stresses that businesses may encounter, such as epidemics, inflation and technological change. By constantly evolving their business, companies can build resilience to these pressures and prevent them from going bankrupt.
  • Maximizing business potential and keeping it competitive: Business development is also about maximizing business potential and keeping it competitive in the market. By constantly introducing new products, services, processes and technologies, the business can increase its profitability and attractiveness to customers and partners. Business development also helps companies stay current and relevant in a changing world.

What happens when companies stop developing?

Liquidation and bankruptcy: When companies stop developing business, the risk of liquidation or bankruptcy increases. This may be because the business is unable to keep up with the fast-changing world around it or because it cannot compete with other businesses. Not constantly developing your business also means missing opportunities to expand and create new revenue streams.

Solutions to the problems

Continuous business development: One solution to the problems is to constantly work on business development. This may involve exploring new markets, launching new products or services, or using technology to improve operations. It can also mean hiring skilled staff and giving them the opportunity to develop, as well as investing in research and development.

Adapting to change: Another way to cope with stresses and prevent disruption is to adapt to changes in the environment. This may mean changing the business model, improving productivity or adapting to new trends and consumer needs.

How can the North Sea help?

Norrhavet is an experienced partner in business development and can help medium and large companies build a strong and sustainable business. Our experts have a wide range of expertise in the field and can help you develop strategies, launch new products, adapt your business to changes in the environment and much more. We also offer various tools and resources to support businesses in their business development, such as business model mapping, innovation techniques and different types of training.