How to create a professional brand voice

Looking for a way to create a strong and consistent brand voice for your business? Then the North Sea is the perfect partner for you. With our expertise and tools, you can easily create a brand voice that will help you differentiate yourself from the competition and build a strong relationship with your customers. Read on to find out how we can help you create the perfect brand voice for your business.

What is a brand voice?

A brand voice is the specific tone and style a company uses when communicating with its customers. It can include word choice, tone of voice and vocabulary used in marketing, social media, customer service and other interactions with customers. The brand voice is an important part of the company’s identity and can help create a sense of personality and trustworthiness with customers.

Create a brand voice

To create a brand voice, it is important to first understand how you want your company to be perceived by customers. Think about which values and goals are important to the company and how you want it to be perceived by customers. Next, you can begin to define the brand voice by considering the following:

• Tone: Should the brand voice be formal or casual? Serious or playful? Create a tone that fits the company’s goals and values.
• Language: Choose words and phrases that suit the company and its target audience. Think about what words make customers feel comfortable and appreciated.
• Personality: Give the brand voice a personality that fits the company. Consider whether you want the company to be back, formal or playful.

Examples of brand voice

Here are some examples of how different companies have created their brand voice:

• Nike: Nike has a strong and confident brand voice that focuses on encouraging people to ‘do their thing’. Their marketing often includes encouraging messages such as “Just Do It” and “Believe in Something”.
• Starbucks: Starbucks has a warm and inviting brand voice that focuses on creating a community with its customers. Their marketing often includes pictures of friends hanging out and enjoying a cup of coffee together.
• Apple: Apple has a technologically sophisticated and innovative brand voice that focuses on being at the forefront of technology development. Their marketing often includes images and demonstrations of their latest products and technologies, and their communications often use technical terms and word choices to express their expertise in the field.

Brand voice template

To create a template for your brand voice, follow these steps:

1. Define your goals and values: Think about which goals and values are important to the company and how you want it to be perceived by customers.
2. Choose a tone: Decide whether the brand voice should be formal, casual, serious or playful, depending on the company’s goals and values.
3. Choose words and phrases: Choose words and phrases that fit the company and its target audience and that make customers feel comfortable and appreciated.
4. Give the brand voice a personality: Consider whether you want the company to be back, formal or playful, and choose a personality that fits the company.

Create your brand voice

Once you’ve created a template for your brand voice, it’s important to stick to it when communicating with customers. The following tips can help you create a consistent and reliable brand voice:

1. Be consistent: Use the same tone and style in all communications with customers, including marketing, social media, customer service and other interactions.
2. Be careful with word choice: Choose words and phrases that fit the company’s brand voice and make customers feel comfortable and appreciated.
3. Be Professional: Always be professional and respectful in all communications with customers, whether positive or negative.
4. Be available: Be available to customers and respond to questions and inquiries quickly and efficiently. This shows that you care about your customers and that you are trustworthy.

Creating a brand voice is an important part of building a strong corporate brand. By defining a clear tone and style in your communication, you can create a personality and credibility with your customers and help them feel comfortable and valued. By following the steps above and being consistent in your communication, you can create a strong and professional brand voice that will help your company stand out from the competition.

Here’s how you do it:

1. Define your goals and values: Think about which goals and values are important to the company and how you want it to be perceived by customers. This can help you choose the right tone and style for the brand voice.
2. Choose a tone: Decide whether the brand voice should be formal, casual, serious or playful, depending on the company’s goals and values. Also think about the target audience you want to target and what tone might resonate best with them.
3. Choose words and phrases: Choose words and phrases that fit the company and its target audience and that make customers feel comfortable and appreciated. Think about words that make customers feel respected and valued, and avoid words that can be perceived as negative or disrespectful.
4. Give the brand voice a personality: Consider whether you want the company to be back, formal or playful, and choose a personality that fits the company. This can help customers feel that they are getting a personal and meaningful interaction with the company.
5. Be consistent: Use the same tone and style in all communications with customers, including marketing, social media, customer service and other interactions. This helps create a consistent and reliable brand voice.
6. Be Professional: Always be professional and respectful in all communications with customers, whether positive or negative. This helps create a professional and reliable brand voice.
7. Be available: Be available to customers and respond to questions and inquiries quickly and efficiently. This shows that you care about your customers and that you are trustworthy.

Norrhavet is an expert in helping companies create a strong and consistent brand voice. Through our services and tools, we help companies define their goals and values, develop a tone and style for the brand voice, choose words and phrases that suit the company and its target audience, and give the brand voice a personality. Our tools include brand voice templates, tone of voice analyzers, target group analysis tools, brand voice guidelines and brand voice calculators. With our expertise and tools, you can create a strong brand voice that will help you differentiate yourself from the competition and build a strong relationship with your customers.