Hasty Sales · AI CRM
AI CRM for Sweden — lead scoring, account research and next-step suggestions on top of Bolagsverket, SCB and Skatteverket.
An AI CRM for the Swedish market only earns the name when the AI runs on Swedish data. Hasty Sales pairs four built-in AI functions — lead scoring, account research, conversation summaries and next-step suggestions — with daily-refreshed records from Bolagsverket, SCB, Skatteverket and credit registers, all hosted in the EU.
- 4 AI functions: lead scoring, account research, summaries, next steps
- Swedish data built in — Bolagsverket, SCB, Skatteverket
- EU hosting · AI models not trained on customer data
Definition
What an AI CRM for Sweden actually is.
A CRM where the AI features are productised, run on Swedish-language data and respect the Swedish regulatory frame: GDPR legitimate interest for B2B records, AI Act risk classification for any automated decisioning and EU data residency by default. Without those three, you have an English CRM with a Swedish UI — not an AI CRM for Sweden.
AI functions
The four AI functions in the base plan.
(1) Lead scoring — every signal weighted, the score explainable per lead. (2) Account research — Bolagsverket and SCB pulled directly into the account view, no manual enrichment. (3) Conversation summaries — calls, emails and meetings reduced to a written brief plus open questions. (4) Next-step suggestions — a ranked queue per deal stage, with a confidence number and the source signal behind each suggestion.
Data sources
Five Swedish registers, one record.
Each company record is enriched daily from Bolagsverket (legal entity, board, signatories), SCB (industry code, size class, geography), Skatteverket (F-tax, VAT registration), UC (credit rating) and a layered credit register. The AI features query that merged record — not a generic global database — which is why Swedish lead scoring and account research actually correspond to reality.
Swedish option
Built in Sweden, run in the EU.
Hasty Sales is a Swedish company with EU data residency. The AI models are not trained on customer data, the legal basis for B2B data is GDPR legitimate interest with a documented balancing test, and billing is monthly per seat in SEK or EUR. No annual lock-in, no separate enrichment tariff.
Next
See the AI features on Swedish data.
Open leads.hasty.se — import 50 leads, get scored accounts, daily-refreshed Bolagsverket data and a next-step queue within 24 hours. Monthly per seat, EU hosting, no annual lock-in.
Frequently asked
AI CRM Sweden — FAQ.
What is an AI CRM for Sweden?+
A CRM whose AI features are productised, run on Swedish-language data and respect the Swedish regulatory frame — GDPR legitimate interest for B2B records, EU data residency and AI Act risk classification where automated decisioning is used. Without those three you have an English CRM with a Swedish UI.
Which AI functions are included?+
Four in the base plan: lead scoring (explainable per lead), account research (Bolagsverket and SCB pulled into the account view), conversation summaries (calls, emails and meetings) and next-step suggestions (ranked per deal stage with a confidence number and source signal).
Which Swedish data sources are merged in?+
Five: Bolagsverket (legal entity, board, signatories), SCB (industry code, size class, geography), Skatteverket (F-tax, VAT registration), UC (credit rating) and a layered credit register. The merged record is refreshed daily.
Is the AI training on our customer data?+
No. Hasty Sales uses models that are not trained on customer data. The legal basis for B2B company data is GDPR legitimate interest with a documented balancing test; data residency is EU and access is logged. Any automated decisioning carries the AI Act risk classification with a human-in-the-loop default.
How is this different from HubSpot or Salesforce with AI add-ons?+
HubSpot and Salesforce ship strong AI but on a global English-first dataset and US data residency by default. Hasty Sales runs AI on a merged Swedish record (Bolagsverket, SCB, Skatteverket, UC) with EU hosting and Swedish-language tuning — so the suggestions and scores actually correspond to the Swedish market.
Is the product itself in Swedish?+
Yes. UI, AI prompts, account research and summaries are Swedish-first. English is available as a UI language; the data layer is Swedish either way.