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Sendlook

The all-in-one PR platform — monitor, draft, publish and measure in one place.

sendlook.io
Manifesto

Sendlook is the modern Swedish alternative to Mynewsdesk. Media monitoring, AI-assisted press releases, a hosted pressroom and impact measurement live in one platform — from 499 kr/month, monthly contract, EU-hosted. The full toolset lives on sendlook.io.

What we deliver
  1. I.

    Realtime media and brand monitoring across earned media, social and search

  2. II.

    AI-assisted press releases — drafts you approve before they go out

  3. III.

    Modern hosted pressroom on your own subdomain

  4. IV.

    Impact measurement: share of voice, sentiment and reach per campaign

Built for

Comms leads, PR agencies and marketing teams who want monitoring, drafting, pressroom and measurement compounded — without the annual lock-in or per-release fees that legacy tools impose.

At a glance
Pricing
From 499 kr/month
Contract
Monthly — no lock-in
Hosted in
EU, GDPR-safe
PR tools

Everything you need to ship a press release.

Each module lives on sendlook.io. Start a free account in under an hour and ship the first press release the same day.

Why Sendlook

Four differences from Mynewsdesk, Cision and TT.

  1. I.

    All-in-one

    Monitoring, releases, pressroom and measurement in one platform. Legacy vendors split this into three separate products with three separate contracts.

  2. II.

    AI suggests, humans approve

    AI drafts press releases and suggests next moves; nothing goes out until a human signs off. Speed of automation without losing editorial control.

  3. III.

    Transparent monthly pricing

    Plans from 499 kr/month, monthly contract, no annual lock-in, no per-release fees. Public pricing on sendlook.io — no sales call to see what it costs.

  4. IV.

    Free plan + 14-day Pro trial

    200 credits/month on the free plan, plus a 14-day Pro trial — no credit card. Run a full release before you commit a krona.

Comparison

Sendlook vs Mynewsdesk — at a glance.

CapabilitySendlookMynewsdesk
Monitoring + releases + pressroom + measurementOne platformSplit across separate products
Starting price499 kr/month, publicQuote on request
ContractMonthly, no lock-inAnnual
AI-assisted draftingIncludedAdd-on
Free plan200 credits/month + 14-day Pro trialNone

Comparison based on publicly available information on sendlook.io and mynewsdesk.com.

Frequently asked

Common questions about Sendlook.

  • What is a Swedish alternative to Mynewsdesk?+

    Sendlook — a modern Swedish PR platform with monitoring, AI-assisted press releases, a hosted pressroom and impact measurement in one tool, from 499 kr/month with a monthly contract.

  • How much does Sendlook cost?+

    From 499 kr/month (Starter). Business is 699 kr/month and Enterprise is custom. All plans are monthly contracts — no annual lock-in, no per-release fees. Pricing is public on sendlook.io.

  • Is there a free plan?+

    Yes. Sendlook has a free plan with 200 credits/month and one pressroom, plus a 14-day Pro trial — no credit card required.

  • Where is our data hosted?+

    Inside the EU. Your media archive, pressroom and contact lists are yours — exportable on request, deleted on cancellation.

  • How fast can we send the first press release?+

    Same day. Account in minutes, AI-assisted draft in a few more, and your pressroom can go live on your subdomain inside the hour.

  • How does Sendlook differ from Mynewsdesk?+

    Sendlook bundles monitoring, releases, pressroom and measurement in one platform with transparent monthly pricing, an AI drafting layer and a free plan. Mynewsdesk splits the same scope into separate products, runs on annual contracts and keeps pricing behind a sales call.

Part of Norrhavet

Operated inside one depth.

Outreach

Write directly to Sendlook.

No forms, no funnel. One person replies inside a working day with a single recommendation — a fit, a referral, or a polite no.

Sendlook is operated under Norrhavet Group.

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