Content production on subscription — one editorial calendar, one publishing rhythm, output measured in published units.

It is an editorial function delivered as a recurring monthly retainer, with a named person owning the calendar end-to-end and a Hasty bench shipping the work. It is structurally different from a freelance writer (one human, one queue, no editorial system), a project-based content agency (briefs, quotes, hand-offs) and an unlimited-design subscription marketed for content (the unit is wrong — quantity of drafts is not the goal). The deliverable is a published month, not a stack of files.

Output is counted at publish, not at draft. A finished article that sits unpublished for two weeks counts as zero. The model forces calendar discipline: the person owns publishing approval flow with the customer, escalates blockers in the weekly review, and reports at month-end on what actually went live. Typical monthly shape for a B2B scaleup: 2–4 long-form articles, 8–16 social posts, 1–2 video shorts cut from a source interview, 1 monthly newsletter — adjusted by the customer's category, not by a fixed package.

The calendar is one shared document, owned by Hasty's person, sent every Monday with: what publishes this week, what's in review, what's in draft for next week, and any decision the customer owner has to make. Topics are planned a quarter ahead at thematic level (3–5 themes per quarter aligned to the customer's pipeline focus) and a month ahead at item level. No ad-hoc requests outside the calendar — they go to the next planning slot or displace something explicitly.

Reuse is built into the production model. A 45-minute customer interview becomes: one long-form article, three to five social posts, a video short cut from the recording, one newsletter section, one sales-enablement note for the sales team, and one AEO answer block for the website. Producing each surface from scratch is more expensive and less coherent than producing one source asset and editing it down — the model is built around the second behaviour.

Monthly report on three lines: published units (what actually went live versus what the calendar planned), AI-search citation rate (how often the published content is cited by ChatGPT, Perplexity, Claude or Google AI Overviews inside the customer's category) and reuse rate (number of surfaces produced per source asset, target 6+). Engagement metrics are tracked but not the primary line — a scaleup needs the AI-search and pipeline-adjacent signals more than vanity totals.

The scoping call is structured: current cadence, current themes, current bottleneck (usually publishing approval, not writing), and the next quarter's pipeline focus the content should serve. The output is a one-page proposed quarterly calendar shape — not a demo and not a sales pitch.

Book an editorial scoping call →See Hasty's brand page →