Marketing department on subscription — person-led, on a monthly rhythm, measured in pipeline meetings.

It's a monthly retainer that gives a customer the function of a marketing department — strategy, brand, content, social, paid, web, measurement — without the hire-build-fire cycle. The contract covers one named person (the marketing lead the customer would otherwise hire) plus the specialists that person needs to ship. The deliverable isn't a list of artefacts; it's a working marketing function with pipeline-relevant numbers reported every month.

(1) Strategy — positioning, ICP, message and 90-day roadmap, refreshed quarterly. (2) Brand and creative — visual system, key assets, recurring creative. (3) Content and AEO — articles, video, social, email on one calendar, schema-validated for AI search. (4) Paid — LinkedIn Ads, Meta Ads, Google when relevant, on a per-meeting cost target. (5) Web and conversion — landing pages, A/B work, analytics. (6) Measurement — one monthly report, four lines. Out of scope: re-selling tools, commission on ad spend, parallel agency retainers for the same function.

Monthly retainer with no setup fee. One named person is assigned for the duration of the contract — not rotated quarterly. The person pulls in fixed specialists (writer, designer, video, paid, web) from the Hasty bench. The customer gets one weekly working session with the person and one monthly steering meeting with leadership. Notice is monthly after a 90-day commit; the model is designed to be cancelled when it stops working, not contract-locked. Pricing is per scope, agreed in a scoping call — not published as a from-price on the website (no one-size pricing for a marketing function).

In-house hire: best when the customer has time to recruit, onboard for 6–9 months and absorb the risk of a single hire. Project agency: best for one-off campaigns or launches with a clear start and end. Marketing department on subscription: best when the customer needs the function running this quarter, wants person continuity without permanent headcount, and accepts that the model is paid for outcomes (pipeline meetings) not for deliverables. Hasty's bet: most Swedish scale-ups under 100 employees fall in the third group.

Monthly report on four lines: sales-qualified meetings booked from marketing (organic + paid), pipeline value attributed to marketing-sourced meetings, citation rate on Hasty SEO across ChatGPT, Perplexity, Claude and Google AI Overviews, and cost-per-meeting on paid. Article, post and impression counts are diagnostic only. If the meetings + citation lines don't move within 90 days the person and roadmap are reassessed — not the customer's marketing budget.

Hasty audits current pipeline contribution, AI citation baseline and the gap between intent and execution before any retainer starts. The call is structural — what the person and the first 60 days should ship — not a sales pitch.

Book someone scoping call →See Hasty's brand page →