Design on subscription — one named designer, one design system, one queue, one rhythm.

It's a monthly retainer that gives a marketing team a working design function — without the project-quote loop, without the freelancer roster, and without the 'unlimited requests' marketing that always collapses into a queue anyway. The customer gets one named designer who owns the backlog plus a maintained design system (tokens, components, templates) that every new piece of work ships against. The deliverable is shipped design on rhythm — not a folder of one-off files.

(1) Brand and design system stewardship — visual identity, component library, templates that survive scale. (2) Web and landing pages — conversion design shipped against the brand system. (3) Social and ad creative — recurring sets for LinkedIn, Meta and YouTube, sized for the actual feed. (4) Sales enablement — decks, one-pagers, case templates, proposal layouts. (5) Event and print — booth, signage, print collateral when needed. Out of scope: full motion / film production (handled by Fenny), copywriting as a standalone deliverable (handled by Hasty's creative bench), and 'AI-only' design sold as human craft.

One named designer owns the backlog and the design system. The backlog is one prioritised list — not parallel briefs to parallel freelancers. The design system is the product the work ships against: every new component lands in the library, every template gets reused, every page is built on the same primitives. Out of scope: per-asset quotes parallel to the retainer, 'unlimited requests' (always a queue in disguise), and stock-template work resold as bespoke design.

Monthly retainer with no setup fee. Scope is agreed per month — adjusted up or down at the monthly steering meeting based on the next sprint, not locked for a year. The same designer stays on the account for the duration of the contract. Weekly working session with the designer; monthly steering with marketing leadership. Notice is monthly after a 90-day commit — the model is built to be cancelled when it stops working, not contract-locked. Pricing is per scope and agreed in a scoping call — Hasty does not publish a from-price for a design function, and does not sell 'unlimited requests'.

Monthly report on four lines: on-time rhythm (share of backlog shipped on the agreed week), design-system reuse (share of new work built on existing components — the metric that proves the system is alive), customer sign-off rate (share of work approved in the first review round) and pipeline contribution from design-led pages and ads where attribution is wired in. Raw file counts and hours are diagnostic only — anyone selling 'X files per month' is selling a freelancer, not a design function.

Hasty audits the current design backlog, the existing brand assets and the rhythm the customer actually needs before any retainer starts. The call is structural — which designer, what system, what rhythm — not a portfolio tour or a sales pitch.

Book a design scoping call →See Hasty's brand page →