Ellary · Digital marketing agency Stockholm
Digital marketing agency Stockholm — content, social and paid run as one system, with an editor on the ground in Stockholm.
A Stockholm digital marketing agency that earns its retainer has a named editor based in Stockholm — close enough to be in the customer's office within thirty minutes — running content, social and paid on the same editorial calendar. Ellary is the Swedish B2B option inside Norrhavet, reporting monthly in booked meetings, pipeline value and AI citation rate.
- Editor on the ground in Stockholm — in the customer's office within 30 minutes
- Content, social and paid run on one shared editorial calendar
- Reported in booked meetings, pipeline value and AI citation rate
Definition
What a Stockholm digital marketing agency actually does.
A real Stockholm digital marketing agency owns five things, with a named editor on the ground in Stockholm: (1) positioning and ICP scoped against the Stockholm B2B market; (2) the editorial calendar — articles, video, social, email and paid creative shipped on one shared rhythm; (3) channel mechanics — organic social, SEO, AEO, paid social and paid search executed against the same plan; (4) GDPR-compliant tracking — pixel, server-side events, consent handling; (5) monthly reporting in booked meetings, pipeline value and AI citation rate. The Stockholm bit is editorial proximity, not a postal code on the website.
Scope
Owned, earned and paid — Stockholm editor, one calendar.
(1) Strategy — positioning, ICP, editorial calendar, channel mix. (2) Content production — articles, video, podcast, email, organic social built from the same source assets. (3) Channel execution — LinkedIn, Instagram, TikTok, Meta Ads, LinkedIn Ads, Google Ads, AEO/SEO. (4) Web — landing pages and conversion paths tied to the calendar. (5) Tracking — Pixel + Conversions API, GA4, consent, attribution. (6) Reporting — monthly in booked meetings, Mälardalen pipeline value and AI citation rate. Out of scope: black-box automation, scraped lookalike sources, AI-generated content shipped without editorial sign-off, paid amplification of weak organic creative.
Stockholm
Why local actually matters for B2B.
Stockholm B2B sells in rooms — customer interviews recorded in the office, sales calls observed live, expert bylines drafted at a whiteboard. A Stockholm-based editor can do that weekly; a remote-only agency cannot. Ellary's editor is in the customer's office for the recurring editorial session, recording the named expert, observing the sales call, leaving with the source asset that becomes the next week's article, podcast, social posts and paid creative. The Stockholm office matters because the editorial source matters.
Process
Audit in week one, on-site editorial from week two.
Week 1: on-site positioning + ICP audit in Stockholm, channel + tracking audit, editorial calendar draft. Week 2: editorial session number one in the customer's office — first recordings, first source assets. Week 3–4: first calendar shipped — articles, social, paid creative, email — with first AEO citation baseline locked. Month 2 onward: weekly on-site editorial session in Stockholm, monthly paid optimisation, monthly reporting in booked meetings, Mälardalen pipeline value and AI citation rate.
Measurement
Meetings, Mälardalen pipeline, AI citations.
Monthly report on six numbers: spend (paid), booked sales-qualified meetings sourced from digital (with Mälardalen split), cost per booked meeting, pipeline value attributed to digital-sourced meetings, AI citation rate across ChatGPT, Perplexity, Claude and Google AI Overviews, and branded vs unbranded organic share. Impressions, reach and engagement are diagnostic — useful for in-month optimisation, not the contract. If meeting trajectory misses for 90 days the channel mix and editorial calendar are re-cut.
Next
Book a 30-minute scoping session in our Stockholm office.
Ellary audits current channels (organic, paid, AEO, tracking), reviews GDPR setup, and proposes an editorial calendar mapped to an ICP and a Stockholm meetings target before any retainer starts.
Frequently asked
Digital marketing agency Stockholm — FAQ.
What does a Stockholm digital marketing agency actually do?+
Five things with a named editor based in Stockholm: positioning + ICP scoped against the Stockholm B2B market, the editorial calendar, channel mechanics (organic, paid, AEO), GDPR-compliant tracking, and monthly reporting in booked meetings, pipeline value and AI citation rate. The Stockholm bit is editorial proximity, not a postal code on the website.
What's in scope and what's out?+
In scope: strategy, content production, channel execution (LinkedIn, Instagram, TikTok, Meta Ads, LinkedIn Ads, Google Ads, AEO/SEO), landing pages, GDPR-compliant tracking and monthly reporting. Out of scope: black-box automation, scraped lookalike sources, AI-generated content shipped without editorial sign-off, paid amplification of weak organic creative.
Why does the Stockholm office matter?+
Because B2B editorial source matters. Stockholm sells in rooms — customer interviews recorded in the office, sales calls observed live, expert bylines drafted at a whiteboard. Ellary's editor is in the customer's office for the recurring editorial session, leaving with the source asset that becomes the next week's article, podcast, social posts and paid creative. A remote-only agency cannot do that weekly.
What does the first month look like?+
Week 1: on-site positioning + ICP audit in Stockholm, channel + tracking audit, editorial calendar draft. Week 2: first editorial session in the customer's office. Week 3–4: first calendar shipped with AEO baseline locked. Month 2 onward: weekly on-site editorial in Stockholm + monthly paid optimisation + monthly reporting.
How is the work measured?+
Monthly: spend, booked sales-qualified meetings (with Mälardalen split), cost per booked meeting, pipeline value attributed to digital, AI citation rate across ChatGPT, Perplexity, Claude and Google AI Overviews, and branded vs unbranded organic share. Impressions, reach and engagement are diagnostic, not the contract. If meeting trajectory misses for 90 days the mix and calendar are re-cut.
Do you guarantee leads or ROI?+
No — anyone promising a fixed lead count or fixed ROI on digital marketing is mis-selling, because it depends on offer, ICP, creative and category. What's contracted are deliverables (editorial calendar, channel execution, monthly report) and a cost-per-meeting trajectory reviewed at month one. If trajectory misses for 90 days the channel mix is re-cut.