Ellary · Stockholm
Social media agency Stockholm — B2B execution on LinkedIn, Instagram and TikTok, reported in pipeline meetings.
A Stockholm social media agency that earns its retainer ships three platforms as one system: LinkedIn for B2B reputation, Instagram for talent and brand surface, TikTok for short-form discovery. Ellary is based in Stockholm, writes in Swedish for Swedish B2B and reports monthly in booked sales meetings — not impressions.
- Three platforms run as one system — LinkedIn, Instagram, TikTok
- Stockholm base — on-site meetings, Swedish B2B tone
- Reported in booked meetings, not impressions
Definition
What a Stockholm social media agency actually does.
A real social media agency in Stockholm owns four things: (1) platform prioritisation — usually LinkedIn first for B2B, Instagram second for talent and brand surface, TikTok third for short-form discovery; (2) a weekly editorial cadence in Swedish written by people who read Swedish B2B daily, not translated US copy; (3) paid spend in each platform's native ad manager, targeted at the same ICP as organic; (4) monthly reporting in booked meetings and pipeline value. Anything that stops at impressions or follower counts is brand marketing, not B2B social.
Scope
Three platforms. No vanity work.
(1) LinkedIn — founder/leader profile, company page, Document Ads and Sponsored Content. (2) Instagram — brand grid, Reels for talent and culture, Stories cadence, Meta Ads for considered traffic. (3) TikTok — short-form video built around named expertise, paid amplification on the strongest organic posts. Out of scope: engagement pods, follower-buying, AI-generated comments, auto-boosted personal posts, channels that don't earn meetings (Pinterest, X for most B2B).
Platforms
Why three platforms, not five.
B2B attention in Sweden is concentrated. LinkedIn carries pipeline conversations; Instagram carries talent attraction and brand surface; TikTok carries the short-form discovery surface that increasingly feeds search. Three platforms shipped well outperform five platforms run shallow — Ellary refuses retainers that demand presence on every channel. Each platform gets its own editorial rhythm, its own ad strategy and its own monthly report line.
Measurement
Booked meetings, by platform.
Monthly report on four numbers per platform: tagged inbound replies and DMs, sales-qualified meetings booked from the channel (organic + paid), cost per meeting on paid, and pipeline value attributed to channel-sourced meetings. Impression, reach and follower counts are diagnostic. If a platform doesn't drive meetings within 90 days it's deprioritised — Ellary won't keep a channel alive for cosmetic reasons.
Stockholm option
Stockholm base, Swedish B2B editorial.
Ellary is based in Stockholm — on-site meetings happen in person and the editorial team is in the same time zone as the customer. Writing is Swedish-first by writers who read Swedish B2B daily. Workflow runs on EU hosting, customer data stays in the EU, and the legal frame is GDPR-compliant: no contact scraping, no purchased lists, no public sharing of named pipeline data.
Next
Book a 30-minute scoping call in Stockholm.
Ellary audits current presence on LinkedIn, Instagram and TikTok against an ICP and a meetings target before any retainer starts. Call happens in Stockholm or remote — structural, not a sales pitch.
Frequently asked
Social media agency Stockholm — FAQ.
What does a Stockholm social media agency actually do?+
Four things: prioritise platforms (LinkedIn first for B2B, then Instagram and TikTok), ship a weekly Swedish-language editorial cadence, run paid spend in each platform's native ad manager against the same ICP, and report monthly in booked meetings and pipeline value. Anything that stops at impressions is brand work, not B2B social.
What's in scope and what's out?+
In scope: LinkedIn (profile + page + Ads), Instagram (grid, Reels, Stories, Meta Ads) and TikTok (short-form video + paid amplification). Out of scope: engagement pods, follower-buying, AI-generated comments, auto-boosted personal posts, and channels that don't drive meetings for the customer's ICP.
Why only three platforms?+
Because B2B attention in Sweden is concentrated and three platforms shipped well outperform five platforms run shallow. LinkedIn carries pipeline, Instagram carries talent and brand surface, TikTok carries the short-form discovery surface. Pinterest and X are deprioritised for most Swedish B2B customers.
How is the work measured?+
Monthly per platform: tagged inbound replies, sales-qualified meetings booked from the channel, cost per meeting on paid, and pipeline value attributed to channel-sourced meetings. Reach and followers are diagnostic only. If a platform doesn't drive meetings within 90 days it's deprioritised.
Do you write in Swedish?+
Yes — Swedish-first by writers who read Swedish B2B daily, not copy translated from US playbooks. English is available on request. Workflow runs on EU hosting and customer data stays in the EU.
Do you guarantee follower or reach numbers?+
No — anyone promising fixed follower or reach numbers on social is mis-selling. What's contracted are deliverables (posts shipped, ad creative shipped, monthly report) and a per-meeting cost target on paid that's reviewed at month one. If the meeting line doesn't move within 90 days the retainer is reassessed.