SEO agency Stockholm — technical SEO, on-page and AEO run as one system, with an SEO editor on the ground in Stockholm.

A real Stockholm SEO agency owns six things, with a named SEO editor on the ground in Stockholm: (1) a technical audit covering crawlability, indexation, Core Web Vitals, structured data and internationalisation; (2) a keyword and entity model scoped against the Stockholm B2B market — not consumer volume; (3) on-page work — titles, descriptions, headings, internal links, schema, hreflang; (4) the editorial calendar shipping new and refreshed pages on a fixed rhythm; (5) answer-engine optimisation — citation-ready blocks, FAQ schema, AI-corpus management; (6) monthly reporting in non-branded organic meetings, ranking depth and AI citation rate. The Stockholm bit is editorial proximity, not a postal code on the website.

(1) Technical SEO — crawl, render, indexation, Core Web Vitals, JS hydration, sitemaps, robots, hreflang. (2) Information architecture — site graph, internal linking, canonical strategy. (3) On-page — titles, descriptions, headings, schema (Organization, Article, FAQ, Product, LocalBusiness), entity coverage. (4) Editorial — new and refreshed pages shipped monthly from the same editorial sessions used for content and social. (5) AEO — citation-ready blocks, FAQ schema, AI-corpus exposure, monitoring across ChatGPT, Perplexity, Claude and Google AI Overviews. (6) Reporting — monthly in non-branded organic meetings, ranking depth and AI citation rate. Out of scope: link buying, PBNs, scraped content, doorway pages, automated AI content shipped without editorial sign-off.

Stockholm B2B SEO is won at the desk, not at scale. The named SEO editor sits with the customer's expert weekly to capture the language a buyer actually searches — terminology, objections, comparison framings — and turns that into entity-grade pages. A remote-only SEO agency cannot run that weekly editorial session. The Stockholm office matters because the editorial source matters: every page traces back to a named expert in a recorded conversation, which is exactly what Google and AI engines reward as E-E-A-T.

Week 1: on-site technical audit (crawl, render, Core Web Vitals, schema, hreflang), entity audit (existing topical authority, AI-corpus exposure), keyword + intent model scoped to the Stockholm B2B market. Week 2: editorial session number one in the customer's office — first expert recording, first source assets for refreshed and new pages. Week 3–4: technical fixes shipped, first calendar of pages refreshed and published, AEO citation baseline locked. Month 2 onward: weekly on-site editorial session in Stockholm, monthly technical regression check, monthly reporting in non-branded organic meetings, ranking depth and AI citation rate.

Monthly report on six numbers: non-branded organic sessions, non-branded organic sales-qualified meetings (with Mälardalen split), ranking depth (count of keywords ranked 1–3, 4–10, 11–30), AI citation rate across ChatGPT, Perplexity, Claude and Google AI Overviews, entity coverage of the target topical map, and technical health (Core Web Vitals, indexation, schema validity). Rank-1 vanity keywords are diagnostic — useful for in-month optimisation, not the contract. If the non-branded meetings trajectory misses for 90 days the topic map and editorial calendar are re-cut.

Ellary runs a technical + entity audit, reviews existing AI-corpus exposure, and proposes a topical map mapped to an ICP and a Stockholm non-branded meetings target before any retainer starts.

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