Norrhavet Group clarifies its brand structure and launches Hasty as a marketing department on subscription

Norrhavet Group is making a clear change to its brand portfolio. The group name Norrhavet Group becomes the umbrella. The offering that previously sat under Norrhavet moves into the new brand Hasty. Together with Fenny (corporate film on subscription) and Ellary (social and SEO) we create a coherent ecosystem where clients can combine services seamlessly, still with a single project lead and one combined invoice. The change also marks a shift from hourly consulting to a subscription model with a complete, ongoing offering.

Background and purpose

Through the spring we have analysed our clients' needs and our own scalability. The conclusion is that the market is asking for combined, fast and proactive capacity rather than individual, hourly-billed projects. Hasty therefore packages a Creative as a Service offering: a marketing department on subscription where everything is included — from strategy and advisory to AI, branding, web, content and design. First drafts within 48 hours.

"We have built a service people genuinely love to use, with real talent that makes things happen. At a fixed monthly price, where the client decides what goes in."

What is changing — in brief

• Norrhavet becomes Norrhavet Group as the group name. The marketing offering lives on under Hasty. Fenny and Ellary continue as separate brands within the group.
• From hours to subscription. We replace traditional hourly consulting with a CaaS model that provides capacity, tempo and clear accountability.
• A seamless client journey. Clients can combine services across Hasty, Fenny and Ellary with a single project lead and one invoice.
• Transparency. We open up our offering and pricing and will continuously publish guides and clarifying material.
• Speed and quality. Senior teams, sharp briefs, fast feedback loops and deliverables ready to publish. First delivery within 48 hours.

For existing clients

Ongoing long-term projects continue as planned and client-specific agreements are unaffected. We offer a natural transition into the new model for anyone who wants it. Our expectation is that clients who want to reach their goals faster and more reliably will choose the subscription once they see the benefits in tempo, predictability and effect.

About Hasty — the offering in one sentence

Your marketing department on subscription where everything you dream of is included — from strategy and advisory to brand, web, content, design and AI.

About Norrhavet Group

Norrhavet Group is a Nordic creative ecosystem that brings together Hasty, Fenny and Ellary. We help growing companies accelerate with scalable, subscription-based services across strategy, brand, design, content, film, web and AI.