Creative capacity on subscription — one person, one fixed bench, one queue, one rhythm.

It's a monthly retainer that gives a marketing team a working creative function — design, copy, video, motion — without the project-quote loop or the freelancer roster. The customer gets one named person who owns the backlog, plus a fixed bench of specialists who ship against it. There are no per-asset quotes, no setup fees per project and no rotating accounts. The deliverable is shipped creative on rhythm — not a list of files in a folder.

(1) Brand and design system — visual identity stewardship, component libraries, templates that survive scale. (2) Recurring design — landing pages, social creative, ad sets, sales enablement, event collateral. (3) Copy — long-form articles, ad copy, email, sales decks, scripts. (4) Video and motion — short-form vertical, explainer, product demo, motion graphics. (5) Web — landing pages and conversion work shipped against the same brand system. Out of scope: ghost-written thought leadership, AI-only outputs sold as human work, file dumps without a system.

One named person owns the backlog and represents creative in the customer's leadership meetings. The backlog is one prioritised list — not parallel briefs to parallel specialists. The brand system (tokens, components, templates) is treated as a product the bench ships against, so the tenth landing page costs less work than the first. Out of scope: re-selling stock libraries as creative, agency-of-record retainers parallel to this one, ghost-written executive content sold by the word.

Monthly retainer with no setup fee. Capacity is scoped per month — adjusted up or down at the monthly steering meeting based on the next sprint, not locked for a year. One person stays on the account for the duration of the contract. The bench rotates specialists in by craft (designer, copywriter, video editor, motion designer), not by account. Weekly working session with the person; monthly steering with marketing leadership. Notice is monthly after a 90-day commit — the model is built to be cancelled when it stops working, not contract-locked. Pricing is per scope and agreed in a scoping call — no from-price published for a creative function.

Monthly report on four lines: on-time rhythm (share of backlog items shipped on the agreed week), shipped quality (internal craft review against the brand system, plus customer sign-off rate), asset reuse (share of new work that reuses brand-system components — the metric that proves the system is alive), and pipeline contribution from creative-led pages and ads when attribution is wired in. Raw deliverable counts and hours are diagnostic only — anyone counting files as the headline metric is selling a freelancer, not a creative function.

Hasty audits the current backlog, the existing brand system and the rhythm the customer actually needs before any retainer starts. The call is structural — which person and what bench shape — not a portfolio tour or a sales pitch.

Book a creative scoping call →See Hasty's brand page →