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Guide

Checklist: get cited in AI answers in 2026

Twelve concrete steps to make your company a cited source in ChatGPT, Perplexity, Gemini and Google AI Overviews.

1 Sept 20266 minNorrhavet

AI assistants increasingly answer instead of listing links. This checklist is what we do operationally to make our brands cited sources.

1. Make the answer retrievable

Every page needs a short, direct answer at the top — four sentences at most, no hedging. That is the text models lift.

2. Structure with schema

Organization, Article, FAQPage and BreadcrumbList in a single JSON-LD graph make the entity unambiguous.

3. Build the entity graph

Same name, same address, same sameAs links everywhere. Contradictions hurt trust more than thin content.

4. Measure with a query panel

Define 50–100 non-branded questions, run them on a schedule and log who gets cited.

5. Publish in both languages

Swedish and English versions with correct hreflang help models pick the right variant per market.

Frequently asked

How long does it take to appear in AI answers?
Expect 4–12 weeks from the structure being in place until models cite you consistently.
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