Product agency vs. service agency

A product agency builds and operates owned software or tooling and charges for access or outcomes; a service agency sells the time and craft of its people, billed monthly or by the hour. Norrhavet runs both models inside the same group: the service brands (Hasty, Fenny, Ellary) sell senior delivery on subscription, while the cabinet (Krymp, Petito, Sendlook, Hasty SEO) sells access to owned products.