Ellary · Google Ads agency Stockholm
Google Ads agency Stockholm — Search, Performance Max and YouTube run as one system, with a paid strategist on the ground in Stockholm.
A Stockholm Google Ads agency that earns its retainer has a named paid strategist based in Stockholm — running Search, Performance Max and YouTube on one shared editorial calendar, with creative produced in-house from the same expert recordings as content and social. Ellary is the Swedish B2B option inside Norrhavet, reporting monthly in cost per booked meeting and Mälardalen pipeline value.
- Paid strategist on the ground in Stockholm — weekly editorial + paid sessions
- Search, Performance Max and YouTube on one editorial calendar with content and social
- Reported in cost per booked meeting and Mälardalen pipeline, not in clicks and CTR
Definition
What a Stockholm Google Ads agency actually does.
A real Stockholm Google Ads agency owns six things, with a named paid strategist on the ground in Stockholm: (1) a paid account structure scoped against the Stockholm B2B ICP — campaigns, ad groups, audiences, exclusions; (2) creative production — responsive search ads, asset groups for Performance Max, YouTube creative, landing pages built from the same expert recordings used for content and social; (3) GDPR-compliant tracking — Google Tag with consent mode, server-side conversions via Google Tag Manager server-container, enhanced conversions, offline conversion import from CRM; (4) bid and budget management against an agreed cost per booked meeting; (5) measurement layer — GA4, attribution model, marketing-mix sanity check; (6) monthly reporting in cost per booked meeting, pipeline value and incremental impact. The Stockholm bit is creative proximity, not a billing address.
Scope
Search, Performance Max, YouTube — Stockholm strategist, one calendar.
(1) Strategy — ICP, offer mapping, account structure, budget split across Search / Performance Max / YouTube / Demand Gen / Shopping. (2) Creative — responsive search ads written from expert recordings, Performance Max asset groups, YouTube creative produced in-house, landing pages tied to the editorial calendar. (3) Tracking — Google Tag with consent mode v2, server-side GTM, enhanced conversions, offline conversion import from CRM, GA4. (4) Bidding — value-based bidding tied to qualified-meeting value, not click value. (5) Measurement — attribution review, incrementality checks, branded vs non-branded split. (6) Reporting — monthly in cost per booked meeting, pipeline value, Mälardalen split and AI citation rate impact on branded search. Out of scope: black-box automation without account-level overrides, broad match without negative-keyword discipline, Performance Max without asset-group governance, paid amplification of weak landing pages.
Stockholm
Why a Stockholm Google Ads office actually matters.
Stockholm B2B paid search is won on creative, not on bids. The named paid strategist sits with the customer's expert weekly to capture the exact language a buyer searches — the objection that becomes a responsive search ad headline, the comparison framing that becomes a Performance Max asset, the customer story that becomes a YouTube creative. A remote-only Google Ads agency cannot run that weekly creative session. The Stockholm office matters because the creative source matters: every ad traces back to a named expert in a recorded conversation, which is exactly what Google's auction rewards as ad relevance and quality score.
Process
Account + tracking audit in week one, on-site creative from week two.
Week 1: on-site account audit (structure, history, wasted spend), tracking audit (consent mode, server-side GTM, enhanced conversions, offline import gap), ICP + offer mapping scoped to the Stockholm B2B market. Week 2: creative session number one in the customer's office — first expert recordings translated into search ad copy, Performance Max assets and a YouTube creative brief. Week 3–4: account restructured if needed, tracking gaps closed, first new creative shipped, value-based bidding switched on against qualified-meeting value. Month 2 onward: weekly on-site creative + paid review session in Stockholm, monthly bid + budget optimisation, monthly reporting in cost per booked meeting and Mälardalen pipeline value.
Measurement
Cost per booked meeting, Mälardalen pipeline, incrementality.
Monthly report on six numbers: paid spend, booked sales-qualified meetings sourced from paid Google (with Mälardalen split), cost per booked meeting, pipeline value attributed to paid-sourced meetings, branded vs non-branded share of paid spend, and incrementality checks against branded search growth driven by content and social. Clicks, CTR and impression share are diagnostic — useful for in-month optimisation, not the contract. If cost-per-meeting trajectory misses for 90 days the account structure, creative and bidding strategy are re-cut.
Next
Book a 30-minute Google Ads scoping session in our Stockholm office.
Ellary runs an account + tracking audit (structure, consent mode, server-side GTM, enhanced conversions, offline import gap), reviews creative quality, and proposes an account restructure mapped to an ICP and a Stockholm cost-per-meeting target before any retainer starts.
Book a Stockholm Google Ads scoping →See Ellary's brand page →
Frequently asked
Google Ads agency Stockholm — FAQ.
What does a Stockholm Google Ads agency actually do?+
Six things with a named paid strategist on the ground in Stockholm: account structure scoped to the Stockholm B2B ICP, creative production from in-house expert recordings, GDPR-compliant tracking (consent mode v2, server-side GTM, enhanced conversions, offline import), value-based bidding against qualified-meeting value, a measurement layer, and monthly reporting in cost per booked meeting and Mälardalen pipeline value.
What's in scope and what's out?+
In scope: strategy, creative production (search ads, Performance Max assets, YouTube creative, landing pages), tracking (consent mode v2, server-side GTM, enhanced conversions, offline conversion import, GA4), bidding, measurement and monthly reporting. Out of scope: black-box automation without account-level overrides, broad match without negative-keyword discipline, Performance Max without asset-group governance, paid amplification of weak landing pages.
Why does the Stockholm office matter for Google Ads?+
Because creative source matters. Stockholm B2B paid search is won on creative, not on bids — the named paid strategist sits with the customer's expert weekly to capture the actual language a buyer searches, and that turns into search ad headlines, Performance Max assets and YouTube creative. A remote-only agency cannot run that weekly creative session, and Google's auction rewards exactly that ad relevance through quality score.
What does the first month look like?+
Week 1: on-site account + tracking audit and an ICP + offer mapping. Week 2: first creative session in the customer's office. Week 3–4: account restructured if needed, tracking gaps closed, first new creative shipped, value-based bidding switched on. Month 2 onward: weekly on-site creative + paid review in Stockholm + monthly bid + budget optimisation + monthly reporting.
How is Google Ads work measured?+
Monthly: paid spend, booked sales-qualified meetings sourced from paid Google (with Mälardalen split), cost per booked meeting, pipeline value attributed to paid, branded vs non-branded share of paid spend, and incrementality checks against branded search growth driven by content and social. Clicks, CTR and impression share are diagnostic, not the contract.
Do you guarantee ROAS or a fixed number of leads?+
No — anyone guaranteeing a fixed ROAS or a fixed lead count on Google Ads is mis-selling, because it depends on offer, ICP, creative, landing page and category competition. What's contracted are deliverables (account structure, creative, tracking, monthly report) and a cost-per-meeting trajectory reviewed at month one. If trajectory misses for 90 days the structure, creative and bidding strategy are re-cut.