Hasty SEO · Audit
AEO audit — see how often you're cited in ChatGPT, Perplexity and Google AI Overviews.
An AEO audit measures your current citation rate across the AI answer engines that matter — and returns a prioritised action plan that closes the gap. Hasty SEO ships the audit and the operational tool in one surface.
- All four AI engines audited, not just one
- Prioritised action plan — not a raw dashboard
- Recurring monthly audits with delta reports
Definition
What an AEO audit actually measures.
Three metrics per target prompt: share of answers (how often your brand appears), citation rate (how often the AI links to your URL) and entity recall (does the AI describe you correctly when asked directly). The audit then attributes each gap to a structural cause — missing schema, weak source signal, no canonical entity page, or content not extractable as a quotable answer.
Process
The four steps of a serious AEO audit.
(1) Prompt scoping — 50 to 300 buyer-intent and entity prompts, in Swedish or English. (2) Engine runs — same prompts against ChatGPT, Perplexity, Claude and Google AI Overviews. (3) Citation parsing — extract outbound URLs and named brands. (4) Action plan — content, schema and structural fixes prioritised by impact and effort.
Deliverables
What you get back.
A per-prompt scorecard for each of the four engines, a competitor share-of-voice view per prompt, a structural diagnosis (schema gaps, entity clarity, source authority) and the top 10–20 next actions ranked by impact. Delivered as a shareable report inside Hasty SEO with optional written summary.
Recurring
One-off audit, or recurring monitoring.
AI answers change weekly. A one-off audit is a snapshot — useful for prioritisation, but stale within a month. Recurring audits (weekly or monthly) inside Hasty SEO show whether each shipped action moved the citation rate, and surface new prompts where competitors have started to win.
Next
Run your first AEO audit.
Open seo.hasty.se, add 10 target prompts, and get your first citation-rate report across all four engines within 48 hours. Monthly billing, EU hosting, no annual lock-in.
Frequently asked
AEO audit — FAQ.
What is an AEO audit?+
A structured measurement of how often your brand is cited inside AI-generated answers across ChatGPT, Perplexity, Claude and Google AI Overviews — with a prioritised action plan that attributes each gap to a fixable cause (schema, entity clarity, source authority, content structure).
How does an AEO audit work?+
Scope 50–300 target prompts, run them against all four engines, parse citations and brand mentions, then build a ranked list of structural, schema and content actions. Hasty SEO automates the run and the parsing — the senior decides which actions to ship.
Which engines should an AEO audit cover?+
At minimum ChatGPT (with browsing), Perplexity, Claude and Google AI Overviews. Auditing only one engine — usually ChatGPT — misses the very different citation behaviour of Perplexity (citation-first) and AI Overviews (high-volume, low-click).
What do you get from an AEO audit?+
A per-prompt scorecard across the four engines, competitor share of voice, a structural diagnosis (where schema, entity pages or source authority is missing), and the top 10–20 next actions ranked by impact and effort.
How often should you run an AEO audit?+
Start with a one-off audit for prioritisation, then move to monthly recurring audits. AI answers change weekly, and only recurring measurement shows whether each shipped action moved the citation rate.
Can you run an AEO audit yourself without a tool?+
For 5–10 prompts: yes — run them manually against each engine and log results in a spreadsheet. Beyond that, manual auditing is slow and impossible to keep recurring. A tool like Hasty SEO automates the run, the parsing and the delta tracking so the senior spends time on the action plan.