Hasty SEO · Tool
GEO tool — measure share of voice in ChatGPT, Perplexity, Claude and Google AI Overviews.
A GEO tool measures how much of the AI answer surface your brand owns — not just whether you're cited, but who is cited instead when you're not. Hasty SEO is the Swedish-built option with share-of-voice tracking across all four generative engines.
- Share of voice across all four generative engines
- Competitor tracking per prompt
- Daily delta alerts when share of voice moves
Definition
What a GEO tool actually measures.
A GEO tool treats the generative answer surface as the new SERP. It tracks share of voice (your share of cited brands per prompt), competitor presence (who beat you and on which prompts) and entity recall (does the AI describe you correctly when asked). Output is a ranked list of actions per losing prompt, attributed to a fixable structural cause.
How it works
The four jobs of a serious GEO tool.
(1) Scheduled prompt runs against ChatGPT, Perplexity, Claude and Google AI Overviews. (2) Brand-mention parsing — extract every cited brand per answer, not just yours. (3) Share-of-voice computation per prompt and per competitor. (4) Action queue — schema, entity and content fixes prioritised by impact on share of voice.
GEO vs AEO
GEO tool vs AEO tool — what's the difference.
AEO (Answer Engine Optimization) tools focus on citation rate — are you cited at all. GEO (Generative Engine Optimization) tools focus on share of voice — how much of the answer real estate you own versus competitors. Most modern teams need both, which is why Hasty SEO ships AEO and GEO views in the same surface.
Swedish option
Tuned for Swedish-language AI answers.
Most GEO tools were built English-first and treat Swedish as a translation layer. Hasty SEO is Swedish-built — prompt libraries, entity recognition and competitor sets are tuned for Swedish B2B, data is hosted in the EU under Swedish/EU law, and billing is monthly in SEK or EUR.
Next
See your share of voice today.
Open seo.hasty.se and add up to ten target prompts. You get share-of-voice per prompt against your top competitors, daily delta alerts and a ranked action queue within 48 hours. Monthly billing, EU hosting, no annual lock-in.
Frequently asked
GEO tool — FAQ.
What is a GEO tool?+
Software that measures share of voice — the share of AI-generated answers across ChatGPT, Perplexity, Claude and Google AI Overviews where your brand is cited versus competitors — and outputs a ranked queue of structural, schema and content actions to close the gap. The GEO equivalent of competitive rank tracking.
How does a GEO tool work?+
Four loops: (1) Schedule prompt runs against each engine. (2) Parse every cited brand per answer, not just yours. (3) Compute share of voice per prompt and per competitor. (4) Rank actions by impact on share of voice, attributed to a fixable cause (schema, entity clarity, source authority, content structure).
What's the difference between a GEO tool and an AEO tool?+
AEO tools focus on citation rate — are you cited at all per prompt. GEO tools focus on share of voice — how much of the answer real estate you own versus competitors. AEO answers 'do I appear?'; GEO answers 'how much of the surface do I own?'. Most modern teams need both and Hasty SEO ships them in one surface.
Which engines should a GEO tool cover?+
At minimum ChatGPT (with browsing), Perplexity, Claude and Google AI Overviews — the four generative engines that drive the majority of AI-driven B2B research. A GEO tool that only tracks one engine misses very different citation behaviour between general assistants (ChatGPT, Claude) and citation-native engines (Perplexity, AI Overviews).
What does a GEO tool cost?+
Standalone GEO tools (Profound, Otterly, Athena) run $200–600/month for a small prompt set. Combined SEO + AEO + GEO suites like Hasty SEO are priced as a monthly subscription with no annual lock-in — see seo.hasty.se for current tiers in SEK or EUR.
Is there a Swedish GEO tool?+
Yes — Hasty SEO is built and hosted in Sweden, with prompt libraries, entity recognition and Swedish competitor sets tuned for Swedish B2B. Data residency is EU, the UI runs in Swedish, and billing is in SEK or EUR on monthly terms.