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AI visibility tool — measure and grow citations in ChatGPT, Perplexity and Google AI Overviews.

An AI visibility tool tracks how often your brand is cited inside AI-generated answers — not just how you rank on Google. Hasty SEO is the Swedish-built option: monitors ChatGPT, Perplexity, Claude and Google AI Overviews in one surface and hands you the next actions.

Definition

What an AI visibility tool actually does.

It runs your target prompts against AI answer engines on a schedule, parses each answer for brand mentions and outbound citations, and tracks three metrics over time: share of answers (how often you appear), citation rate (how often the answer links to your URL) and entity recall (does the AI describe you correctly). Output is a ranked list of next actions per prompt — not a raw dashboard.

How it works

The four jobs of a serious AI visibility tool.

(1) Prompt tracking — recurring runs against ChatGPT, Perplexity, Claude and Google AI Overviews. (2) Citation parsing — extract outbound URLs and brand mentions per answer. (3) Competitor share of voice — who else is cited for the same prompt. (4) Action queue — content gaps, schema fixes and structural pages prioritised by impact.

Coverage

The four engines that matter in 2026.

Google AI Overviews — high volume, low click-through, but huge brand-trust signal. ChatGPT with browsing — direct citations, growing share of B2B research. Perplexity — citation-first by design, ideal benchmark for AEO progress. Claude — used inside enterprise tools, slower but high-signal mentions. Hasty SEO runs the same prompts against all four and shows the gap per engine.

Swedish option

Tuned for Swedish-language AI answers.

Most AI visibility tools were built English-first and treat Swedish as a translation layer. Hasty SEO is Swedish-built — prompt libraries, entity recognition and competitor sets are tuned for Swedish B2B, and data is hosted in the EU under Swedish/EU law. Monthly billing in SEK or EUR, no annual lock-in.

Next

See your AI visibility today.

Open seo.hasty.se and add up to ten target prompts to see citation rate and share of voice across all four engines within 48 hours. Monthly billing, EU hosting, no annual contract.

Open seo.hasty.seRead about Hasty SEO

Frequently asked

AI visibility tool — FAQ.

What is an AI visibility tool?+

Software that measures how often your brand appears and is cited inside AI-generated answers across engines like ChatGPT, Perplexity, Claude and Google AI Overviews — and translates the gap into prioritised next actions. It's the AEO/GEO equivalent of classic SEO rank tracking.

How do you measure AI visibility?+

Three metrics per target prompt: share of answers (how often the brand appears), citation rate (how often the answer links to your URL) and entity recall (does the AI describe you correctly when asked). Hasty SEO computes all three per engine and per competitor.

Which AI engines should a tool cover in 2026?+

At minimum: Google AI Overviews, ChatGPT (with browsing), Perplexity and Claude. These four account for the vast majority of AI-driven B2B research in Sweden. A tool that only checks one engine misses the gap between general assistants (ChatGPT, Claude) and citation-native engines (Perplexity, AI Overviews).

How is an AI visibility tool different from a classic SEO tool?+

Classic SEO tools track ranking on the Google results page. AI visibility tools track citations inside generated answers — a different surface with different ranking signals (structure, entity clarity, authoritative source-linking). Most modern teams need both. Hasty SEO ships classic rank tracking and AEO coverage in one surface.

What does an AI visibility tool cost?+

Standalone AEO tools (Profound, Otterly, Athena) run $200–600/month for a small prompt set. Combined SEO + AEO suites like Hasty SEO are priced as a monthly subscription with no annual lock-in — see seo.hasty.se for the current tiers in SEK/EUR.

Is there a Swedish AI visibility tool?+

Yes — Hasty SEO is built and hosted in Sweden, with prompt libraries and entity recognition tuned for Swedish B2B. Data residency is EU, the UI runs in Swedish, and billing is in SEK or EUR on monthly terms.

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