Ellary · SEO agency
An SEO agency for Swedish B2B companies — technical SEO, content and AI visibility on one editorial calendar.
An SEO agency has to answer for three things at once: that the site can be crawled and understood, that the content answers what the market actually searches for, and that those answers are citable for the AI engines now sitting between the search and the click. Ellary runs all three as one system, not as three separate deliveries.
- Technical SEO, content and AEO on one calendar — not three parallel tracks
- Reporting in non-branded organic meetings, not rank-tracker screenshots
- A monthly log of work actually performed, publicly traceable
Definition
What an SEO agency does — the three parts.
Technical SEO is about pages being fetchable, renderable and interpretable: status codes, canonicals, hreflang, structured data, load time. Content is about covering existing demand in the format the searcher expects. Authority is about other sites referencing the content for reasons of their own. An agency delivering only one of the three will describe success in metrics that do not move the business.
AI answers
The result page is no longer just ten blue links.
A growing share of searches is answered in AI overviews, ChatGPT and Perplexity before the user reaches a site. That changes what optimisation means: content must be extractable, entities unambiguous and claims backed by sources the engine can verify. An SEO agency that does not measure citations is measuring a shrinking part of visibility.
Process
Audit first, publishing from week two.
Week one goes to technical audit, entity map and a keyword map against real volume. From week two production runs: publishing, internal linking and technical fixes in the same sprint rhythm. Each month the work is reviewed against what moved — not against what was planned.
Evaluation
Four questions that expose an SEO agency.
One: which business metric do you report against? Two: what did you concretely do last month — show the log. Three: how do you handle AI answers and citations? Four: what happens to the work if we end the engagement — do we own the content and the technical documentation? Agencies evasive on question two usually have nothing to show.
Measurement
Non-branded organic meetings, ranking depth and citations.
Branded traffic tracks marketing at large and says little about SEO work. What gets measured is non-branded organic sessions leading to a booked meeting, ranking depth across the full keyword map rather than isolated top positions, and citation rate in the generative engines. All three can be followed monthly and compared to the baseline.
Next
Book a 30-minute SEO scoping session.
We review the technical status of the site, the demand that exists in your category and where the nearest positions are. You keep the material whether or not it becomes an engagement.
Frequently asked
SEO agency — frequently asked questions.
What does an SEO agency do?+
An SEO agency works on three parts: technical SEO so pages can be fetched and interpreted, content covering existing demand, and authority through other sites referencing the content. The goal is non-branded organic traffic that leads to business.
Does an SEO agency need to work with AI search?+
Yes. A growing share of searches is answered in AI overviews, ChatGPT and Perplexity before the user reaches a site. Content must be extractable, entities unambiguous and claims sourced, and citations must be measured alongside rankings.
How long does SEO take?+
Technical fixes can take effect within weeks. Content-driven movement normally shows after three to six months, depending on the domain baseline and category competition. Agencies promising faster results usually describe branded traffic or very narrow keywords.
How do you evaluate an SEO agency?+
Ask which business metric is reported, ask to see the log of work actually performed last month, ask how AI answers and citations are handled, and check who owns the content and technical documentation if the engagement ends.
Can an SEO agency guarantee position 1?+
No. No supplier controls a search engine's ranking. What can be committed to is scope of work, publishing cadence, technical quality and transparent measurement against the baseline.
Agency or in-house SEO?+
An in-house hire gives deeper product knowledge; an agency gives breadth across technical work, editorial and measurement without building three roles. The arrangement that usually works is an internal owner of content direction plus an agency responsible for technical work, production pace and measurement.