Hasty · GEO agency

GEO agency — Generative Engine Optimization for Swedish brands, measured on ChatGPT, Perplexity, Claude and Google AI Overviews.

A GEO agency wins share of voice inside the generative answer surface — and proves it with prompt-level measurement, not promises. Hasty runs the execution; Hasty SEO is the measurement layer across all four engines. The scope is narrow on purpose: a prompt portfolio, the structural and content work behind every losing prompt, and a monthly share-of-voice report.

Share-of-voice execution + measurement on all four engines
Narrow scope: prompt portfolio, structure, citation-worthy content
Monthly share-of-voice and citation-rate report

Definition

What a GEO agency actually does.

Generative Engine Optimization (GEO) is the work that increases a brand's share of voice inside generative engines — Google AI Overviews, ChatGPT, Perplexity and Claude. A GEO agency owns four things: (1) a maintained prompt portfolio that mirrors real buyer questions; (2) per-prompt competitor mapping that names who wins instead; (3) the structural, schema and content changes that flip losing prompts; and (4) prompt-level measurement that proves the work. Anything outside that is general SEO or content marketing, not GEO.

Scope

Four deliverables. Nothing else.

(1) Prompt portfolio — 30–100 Swedish and English prompts modelled on real buyer behaviour, refreshed quarterly. (2) Competitor map — per prompt, who is cited instead and why. (3) Structural + content remediation — schema, entity work and citation-worthy content targeted at the losing prompts. (4) Monthly share-of-voice report — citation rate and share of voice per prompt across ChatGPT, Perplexity, Claude and Google AI Overviews, with the lost prompts, the winner and the structural reason. No paid media, no general SEO retainer, no blog volume for its own sake.

Measurement

Share of voice and citation rate — across all four engines.

Every engagement starts with a baseline run of the prompt portfolio on Hasty SEO across ChatGPT, Perplexity, Claude and Google AI Overviews. Two metrics drive the work: share of voice (your share of all branded citations on the prompt set) and citation rate (share of answers where the brand is cited at all). The monthly report names the prompts you lost, the competitor that won and the fixable structural reason behind each gap — so the next sprint is grounded in evidence, not opinion.

Swedish option

Swedish-first, EU-hosted measurement.

Hasty is a Swedish person; the measurement layer (Hasty SEO) is built in Sweden with EU hosting under Swedish and EU law. Prompt portfolios are tuned for Swedish B2B; the report is delivered in Swedish or English. The legal frame is GDPR-compliant: no scraping that breaks engine terms, no personal data outside the prompt portfolio and the AI models behind the measurement are not trained on customer data.

Book a 30-minute GEO scoping call.

Hasty scopes every engagement against a starter prompt portfolio and a baseline share-of-voice run on Hasty SEO — before anything is signed. The call is structural, not a sales pitch.

Book a GEO scoping call →Read the AI-search method pillar →

Frequently asked

GEO agency — FAQ.

What does a GEO agency actually do?+

Four concrete things: maintain a prompt portfolio that mirrors real buyer questions, map who wins each prompt today, deliver the structural and content work to flip losing prompts, and report monthly share of voice and citation rate across ChatGPT, Perplexity, Claude and Google AI Overviews. Anything outside that is general SEO or content marketing, not GEO.

What's in scope and what's out?+

In scope: prompt portfolio, competitor mapping per prompt, structural/schema and citation-worthy content, monthly share-of-voice measurement. Out of scope: paid media, general SEO link-building retainers, brand campaigns, blog volume for its own sake. Hasty keeps the scope narrow on purpose; the work is measurable in share of voice within 60–90 days.

How is the work measured?+

Every engagement is reported monthly on two metrics: share of voice (share of all branded citations on the prompt set) and citation rate (share of answers where the brand is cited at all). Both are measured per prompt across ChatGPT, Perplexity, Claude and Google AI Overviews via Hasty SEO. The report includes lost prompts, the competitor that won and the structural reason.

How is GEO different from AEO?+

AEO (Answer Engine Optimization) optimises for being cited at all — the binary 'are we in the answer?'. GEO (Generative Engine Optimization) optimises for share of voice — the relative 'how much of the answer surface do we own versus the competitor set?'. The technical surface overlaps (entities, schema, citation-worthy content) but the primary metric is different. In practice, a GEO engagement uses AEO work as the foundation and then layers competitor displacement on top.

Does it work for Swedish prompts?+

Yes — Hasty is a Swedish person and Hasty SEO is built Swedish-first. Prompt portfolios, entity recognition and competitor sets are tuned for Swedish B2B; reporting is in Swedish or English. Data residency is EU under Swedish/EU law.

Do you guarantee #1 share of voice?+

No, and any GEO agency that does is mis-selling. The generative engines are probabilistic and competitor-sensitive — what's measurable and improvable is share of voice and citation rate on a defined prompt portfolio, not a guaranteed position on a single prompt. The contract guarantees deliverables (prompt portfolio, competitor mapping, structural + content work, monthly report), not a specific ranking.