Ellary · AEO agency

AEO agency — Answer Engine Optimization for Swedish brands, measured across ChatGPT, Perplexity, Claude and Google AI Overviews.

An AEO agency does the structural and content work needed to make a brand the cited answer in generative engines — and proves the work with weekly measurement. Ellary runs the execution; Hasty SEO is the measurement layer. The scope is narrow on purpose: structuring, entity work, citation-worthy content and a monthly visibility report. Not a rebranded SEO retainer.

Execution + measurement on all four generative engines
Narrow scope: entities, structure, citation-worthy content
Monthly citation-rate and share-of-voice report

Definition

What an AEO agency actually does.

Answer Engine Optimization (AEO) is the work that makes a brand the cited source inside generative engines — Google AI Overviews, ChatGPT, Perplexity and Claude. An AEO agency owns four things: (1) entity disambiguation on the brand, products and people; (2) structured data and schema that the engines actually consume; (3) citation-worthy content with clear claims, numbers and sources; and (4) prompt-level measurement that proves the work. Anything outside that is general SEO or PR, not AEO.

Scope

Four deliverables. Nothing else.

(1) Entity audit and disambiguation — brand, products, founders and signature methods get a single canonical entity across the web. (2) Structural and schema work — JSON-LD, breadcrumbs, FAQ, Article, Organization, Product, all validated. (3) Citation-worthy content — short answers, numbered claims, named sources, dates. (4) Monthly measurement report — citation rate and share of voice per prompt across ChatGPT, Perplexity, Claude and Google AI Overviews. No paid media, no general SEO retainer, no fluff blog posts.

Measurement

Citation rate and share of voice — across all four engines.

Every engagement starts with a prompt library — typically 30–100 Swedish and English B2B prompts that real buyers use. Each prompt is sampled daily across ChatGPT, Perplexity, Claude and Google AI Overviews on Hasty SEO. Two metrics are reported monthly: citation rate (share of answers where the brand is cited) and share of voice (share of all branded citations on the prompt set). The report includes the prompts where you lost, the competitor that won and the structural reason behind each gap.

Swedish option

Swedish-first, EU-hosted measurement.

Ellary is a Swedish agency; the measurement layer (Hasty SEO) is built in Sweden with EU hosting under Swedish and EU law. Prompt libraries are tuned for Swedish B2B; the report is in Swedish or English. The legal frame is GDPR-compliant: no scraping that violates terms, no personal data outside the prompt library and the AI models behind the measurement are not trained on customer data.

Book a 30-minute AEO scoping call.

Ellary scopes every engagement against a starter prompt library and a baseline citation-rate measurement on Hasty SEO — before anything is signed. The call is structural, not a sales pitch.

Book an AEO scoping call →Read the AEO method pillar →

Frequently asked

AEO agency — FAQ.

What does an AEO agency actually do?+

Four concrete things: entity disambiguation across the brand and products, structured-data work that the engines consume, citation-worthy content with named sources and dates, and prompt-level measurement of citation rate and share of voice across ChatGPT, Perplexity, Claude and Google AI Overviews. Anything outside that is general SEO or PR, not AEO.

What's in scope and what's out?+

In scope: entity audit, schema/structured data, citation-worthy content and monthly measurement. Out of scope: paid media, general SEO link-building retainers, brand campaigns, blog volume for its own sake. Ellary keeps the scope narrow on purpose; the work is measurable in citation rate and share of voice within 60–90 days.

How is the work measured?+

Every engagement is reported monthly on two metrics: citation rate (share of answers where the brand is cited) and share of voice (share of all branded citations on the prompt set). Both are measured per prompt across ChatGPT, Perplexity, Claude and Google AI Overviews via Hasty SEO. The report includes lost prompts, the competitor that won and the structural reason.

How is AEO different from SEO?+

SEO optimises for blue-link ranking in classical search; AEO optimises for being the cited answer inside generative engines. The technical surface overlaps (schema, entities, content quality) but the success metric is different — citation rate and share of voice, not keyword position. AEO is also faster to measure: engines respond to structural and entity changes within weeks, not months.

Does it work for Swedish prompts?+

Yes — Ellary is a Swedish agency and Hasty SEO is built Swedish-first. Prompt libraries, entity recognition and competitor sets are tuned for Swedish B2B; reporting is in Swedish or English. Data residency is EU under Swedish/EU law.

Do you guarantee citations in ChatGPT?+

No, and any AEO agency that does is mis-selling. The generative engines are probabilistic — what's measurable and improvable is citation rate and share of voice on a defined prompt library, not a guarantee on a single prompt. The contract guarantees deliverables (entity work, structure, content, monthly report), not a specific ranking.