Ellary · LinkedIn agency
LinkedIn agency — B2B execution on founder profile, company page and Ads, measured in pipeline meetings.
A LinkedIn agency that earns its retainer ships three layers as one system: the founder/leader profile, the company page and paid (LinkedIn Ads). Ellary runs all three with a Swedish B2B editorial standard. The success metric is booked sales meetings — not likes, not impressions.
- Founder profile + company page + Ads as one system
- Reported in booked meetings, not impressions
- Swedish B2B editorial standard, EU-hosted workflow
Definition
What a LinkedIn agency actually does.
A real LinkedIn agency owns four things: (1) editorial direction for the founder or executive — angles, hooks, narrative arcs that read like the person, not a copywriter; (2) a publishing cadence with ghostwritten or co-written posts shipped weekly and reviewed by the leader before posting; (3) a company-page rhythm that supports the personal channel without competing with it; (4) paid Ads targeting the same ICP, mostly Document Ads, Sponsored Content and Conversation Ads — never auto-boosted personal posts.
Scope
Three layers. No vanity work.
(1) Founder/leader profile — positioning, profile rewrite, weekly post drafts, comment-strategy briefs, monthly inbound triage. (2) Company page — biweekly brand posts, employee-advocacy guidance, profile asset refresh. (3) Paid Ads — ICP build in Campaign Manager, Document Ads on owned content, Conversation Ads for high-intent flows, monthly creative refresh. Out of scope: vanity engagement pods, follower-buying, AI-generated comments, auto-boosting personal posts.
Measurement
Booked meetings — not likes.
Monthly report on four numbers: inbound replies and DMs tagged to source post, sales-qualified meetings booked from LinkedIn (organic + paid), cost per meeting on paid, and pipeline value attributed to LinkedIn-sourced meetings. Impression and follower counts are diagnostic only. If the meeting line doesn't move within 90 days the retainer is reassessed — Ellary's model is reputation-based, not contract-locked.
Swedish option
Swedish B2B editorial, EU-hosted workflow.
Ellary is a Swedish agency. Editorial is written in Swedish (or English on request) by writers who read Swedish B2B every day — no copy translated from US playbooks. Workflow tools run on EU hosting, customer data stays in the EU, and the legal frame is GDPR-compliant: no contact scraping, no purchased lists, no public sharing of named pipeline data.
Next
Book a 30-minute LinkedIn scoping call.
Ellary audits the founder profile, the company page and current paid spend against an ICP before any retainer starts. The call is structural — what the three layers should ship in the first 60 days — not a sales pitch.
Frequently asked
LinkedIn agency — FAQ.
What does a LinkedIn agency actually do?+
Four concrete things: editorial direction and weekly drafts for a founder or executive profile, a parallel company-page rhythm, paid LinkedIn Ads targeted at the same ICP, and monthly reporting in booked meetings and pipeline value. Anything outside that is general social-media work, not LinkedIn B2B execution.
What's in scope and what's out?+
In scope: founder/leader profile (positioning, posts, comment strategy), company page (biweekly brand posts, employee advocacy) and paid Ads (Document Ads, Sponsored Content, Conversation Ads). Out of scope: engagement pods, follower-buying, AI-generated comments and auto-boosted personal posts. Ellary keeps the scope narrow on purpose.
How is the work measured?+
Monthly on four numbers: tagged inbound replies, sales-qualified meetings booked from LinkedIn (organic + paid), cost per meeting on paid, and pipeline value attributed to LinkedIn-sourced meetings. Impressions and followers are diagnostic only — they don't drive the contract.
Do you run LinkedIn Ads as well, or only organic?+
Both, run as one system. Organic builds the founder voice and proof surface; paid pushes owned assets (Document Ads, Sponsored Content) and runs one high-intent Conversation Ads flow per quarter. ICP is built in Campaign Manager from job title, seniority, company size and SNI — never lookalikes off a scraped list.
Do you write in Swedish or English?+
Either — Ellary's editorial team works in Swedish and English. For Swedish B2B audiences the default is Swedish written by writers who read Swedish B2B daily, not copy translated from US playbooks. Workflow runs on EU hosting and customer data stays in the EU.
Do you guarantee a certain number of leads?+
No — anyone promising a fixed lead count on LinkedIn is mis-selling. What's contracted are deliverables (posts shipped, ad creative shipped, monthly report) and a per-meeting cost target on paid that's reviewed at month one. If the meeting line doesn't move within 90 days the retainer is reassessed; Ellary's model is reputation-based, not contract-locked.