Hasty Sales · Lead generation tool
Lead generation tool — ICP filtering on Bolagsverket, SCB, Skatteverket and UC with daily refresh.
Lead generation in Sweden is a filtering problem, not a sourcing problem: 1.2M+ companies are already in the public registers. A real lead generation tool lets you turn an ICP into a daily-refreshed, AI-scored list that exports straight to your CRM — without leaving the product.
- 1.2M+ Swedish companies — daily refresh
- ICP builder + AI lead scoring in one product
- GDPR legitimate-interest basis · EU hosting
Definition
What a lead generation tool actually does.
A real lead generation tool is not a static spreadsheet. It's a saved query against live company registers that refreshes daily, scores each hit by AI and exports to your CRM. The work is defining the ICP precisely; the data is already there. Tools that sell you a one-time CSV are address brokers, not lead generation tools.
How it works
Four steps from ICP to outbound queue.
(1) Define the ICP — industry code (SNI), size class, geography, growth and credit thresholds. (2) Filter the merged live register. (3) Layer signals — new registrations, board changes, F-tax additions, address changes. (4) Push the scored result set to your CRM. Total time from blank ICP to first outbound list: typically under 10 minutes.
Data sources
Five Swedish registers, one filter surface.
Hasty Sales merges Bolagsverket (legal entity, board, signatories), SCB (industry code, size class, geography), Skatteverket (F-tax, VAT registration), UC (credit rating) and a layered credit register into one filter surface — refreshed daily. You filter once; the result is the merged record, not five separate exports to reconcile by hand.
Swedish option
Built in Sweden, run in the EU.
Hasty Sales is a Swedish product with EU data residency. Legal basis for B2B records is GDPR legitimate interest with a documented balancing test, AI models are not trained on customer data, and billing is monthly per seat in SEK or EUR — no per-row export fee.
Next
Build your first ICP list.
Open leads.hasty.se, define an ICP on industry code, size class and geography, and export the matching companies to your CRM within ten minutes. Monthly per seat, EU hosting, no annual lock-in.
Frequently asked
Lead generation tool — FAQ.
What is a lead generation tool?+
A tool that builds and refreshes B2B prospect lists by filtering live company registers on an ICP, layering event signals and exporting scored results to your CRM. Different from an address broker (one-time CSV) and from a CRM (where the leads land after generation).
How do you build good leads with a tool?+
Define the ICP precisely (industry code, size class, geography, growth, credit), filter the live merged register, layer signals like new registrations and board changes, then push the scored set to your CRM. Time from blank ICP to first outbound list is typically under 10 minutes.
Which Swedish data sources should a lead tool merge?+
Bolagsverket (legal entity, board, signatories), SCB (industry code, size class, geography), Skatteverket (F-tax, VAT), UC (credit rating) and a credit register. Five sources, one merged daily-refreshed record — not five separate CSVs to reconcile.
Is this GDPR-compliant?+
Yes for B2B company data. Hasty Sales uses GDPR legitimate interest as the legal basis, with a documented balancing test and EU data residency. Records about individuals at companies follow the same balancing test, with opt-out honored on request — per IMY's B2B marketing guidance.
What does a lead generation tool cost?+
Swedish-data tools (Bisnode/Dun & Bradstreet, Vainu, Hasty Sales) are priced per seat per month with annual or monthly contracts. Hasty Sales is monthly per seat in SEK or EUR with no annual lock-in — see leads.hasty.se for current tiers.
Is it Swedish?+
Yes. UI, data sources and support are Swedish-first; EU hosting under Swedish law. English UI is available; the data layer is Swedish either way.