AI is a necessity for growth
In an increasingly digitized world, we are facing a technological revolution where AI is not just seen as a luxury or a complement, but as a necessity. According to Forrester Research, companies that embrace AI will “steal” $1.2 trillion a year from those that do not by 2025. Myths and realities Many still believe that […]
Why Proof of Concept (PoC) is important to make the right decision
Visual design is about creating visual elements that provide a consistent and attractive presentation of a company’s brand and products, such as giving your concept an early look and then testing it against the outside world. Proof of Concept (PoC) is often crucial for choosing a direction and making the right decision. An important part […]
5 ways to take advantage of the endowment effect in marketing
The endowment effect is an interesting phenomenon that can affect people’s valuation of things and decision-making. By understanding and using the endowment effect, you as a company can take advantage of it in your marketing and increase the sales of your product. Here are five ways to use the endowment effect in marketing: Give away […]
Make Loss Vision your secret sales weapon: how to use the technology to boost your sales
Loss vision is a sales technique used to help people see what they stand to lose if they don’t accept an offer. It’s about focusing on the consequences of not doing something, rather than what you can gain by doing it. The technique is often used to increase pressure on people to make a purchase […]
