AI is a necessity for growth

In an increasingly digitized world, we are facing a technological revolution where AI is not just seen as a luxury or a complement, but as a necessity. According to Forrester Research, companies that embrace AI will “steal” $1.2 trillion a year from those that do not by 2025. Myths and realities Many still believe that […]

Why Proof of Concept (PoC) is important to make the right decision

Visual design is about creating visual elements that provide a consistent and attractive presentation of a company’s brand and products, such as giving your concept an early look and then testing it against the outside world. Proof of Concept (PoC) is often crucial for choosing a direction and making the right decision. An important part […]

5 ways to take advantage of the endowment effect in marketing

The endowment effect is an interesting phenomenon that can affect people’s valuation of things and decision-making. By understanding and using the endowment effect, you as a company can take advantage of it in your marketing and increase the sales of your product. Here are five ways to use the endowment effect in marketing: Give away […]


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