5 ways to take advantage of the endowment effect in marketing
The endowment effect is an interesting phenomenon that can affect people’s valuation of things and decision-making. By understanding and using the endowment effect, you as a company can take advantage of it in your marketing and increase the sales of your product. Here are five ways to use the endowment effect in marketing: Give away […]
Make Loss Vision your secret sales weapon: how to use the technology to boost your sales
Loss vision is a sales technique used to help people see what they stand to lose if they don’t accept an offer. It’s about focusing on the consequences of not doing something, rather than what you can gain by doing it. The technique is often used to increase pressure on people to make a purchase […]
