Why Proof of Concept (PoC) is important to make the right decision
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Visual design is about creating visual elements that provide a consistent and attractive presentation of a company’s brand and products, such as giving your concept an early look and then testing it against the outside world. Proof of Concept (PoC) is often crucial for choosing a direction and making the right decision. An important part […]
Copywriting vs Copyrighting
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Copywriting and copyrighting are two different terms that are often confused, but they serve different purposes. It is common for copywriting and copyrighting to be confused because both are about text and protecting works. Additionally, both copywriting and copyrighting are used in different media, such as websites, emails, social media posts, and advertisements, which can […]
Build successful practices for a growth mindset
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Mindset is a decisive factor in how we handle challenges and meet our goals in life. There are two main types of mindset: a fixed mindset and a growth mindset. By reading the article, you will gain an understanding of what a growth mindset means, how you can increase your learning and development and what […]
Expectation vs. promise: a guide to managing expectations
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Expectation and promise are two important concepts in our communication with other people. By understanding the difference between these two concepts and learning to create transparency in our communication, we can become better at managing expectations and living up to our promises. In this article, we will take a closer look at what expectation and […]
How to build an email funnel
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An email funnel is a series of emails intended to lead a recipient through various steps in a sales or marketing process. By using email funnels, companies can create a structured and targeted communication with their customers and leads. Building an email funnel can be a great tool to create a structured and targeted communication […]
Inbound marketing – choose the right strategy and increase leads
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Leads are the most important function of a company, apart from the delivery organization. Without leads the company has no paying customers and without paying customers the company would not survive. Therefore, it is important that the company has a good strategy for generating leads. There are many different ways to generate leads. Here are […]
Everything you need to know to protect your brand
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A brand is an identity for an organization, product or service. It helps customers recognize and associate your company with a certain quality and standard. Protecting your brand is important to ensure you can continue to build your business and its reputation in the marketplace. Here are some important things to keep in mind to […]
How to create a professional brand voice
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Looking for a way to create a strong and consistent brand voice for your business? Then the North Sea is the perfect partner for you. With our expertise and tools, you can easily create a brand voice that will help you differentiate yourself from the competition and build a strong relationship with your customers. Read […]
5 ways to take advantage of the endowment effect in marketing
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The endowment effect is an interesting phenomenon that can affect people’s valuation of things and decision-making. By understanding and using the endowment effect, you as a company can take advantage of it in your marketing and increase the sales of your product. Here are five ways to use the endowment effect in marketing: Give away […]
Make Loss Vision your secret sales weapon: how to use the technology to boost your sales
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Loss vision is a sales technique used to help people see what they stand to lose if they don’t accept an offer. It’s about focusing on the consequences of not doing something, rather than what you can gain by doing it. The technique is often used to increase pressure on people to make a purchase […]