Maximize your ROI by investing in strong branding

Branding is an investment for companies that want to increase their long-term ROI. Strong branding can have a decisive impact on customer loyalty, attracting new customers and prospects, creating clearer strategies and attracting talent, as well as influencing company culture both internally and externally. Benefits of culture A strong culture is important to create a […]

What is a brand?

We live in a world where competition is fierce and it can be difficult to stand out from the crowd. A strong brand is therefore more important than ever to create a strong impression on consumers and build loyalty and trust. But what exactly is a brand and how can it help your business stand […]

Copywriting vs Copyrighting

Copywriting and copyrighting are two different terms that are often confused, but they serve different purposes. It is common for copywriting and copyrighting to be confused because both are about text and protecting works. Additionally, both copywriting and copyrighting are used in different media, such as websites, emails, social media posts, and advertisements, which can […]

Expectation vs. promise: a guide to managing expectations

Expectation and promise are two important concepts in our communication with other people. By understanding the difference between these two concepts and learning to create transparency in our communication, we can become better at managing expectations and living up to our promises. In this article, we will take a closer look at what expectation and […]

Everything you need to know to protect your brand

A brand is an identity for an organization, product or service. It helps customers recognize and associate your company with a certain quality and standard. Protecting your brand is important to ensure you can continue to build your business and its reputation in the marketplace. Here are some important things to keep in mind to […]

How to create a professional brand voice

Looking for a way to create a strong and consistent brand voice for your business? Then the North Sea is the perfect partner for you. With our expertise and tools, you can easily create a brand voice that will help you differentiate yourself from the competition and build a strong relationship with your customers. Read […]

3 tips for building a changeable culture and managing resistance to change

Changes are a natural part of life and the corporate world. Whether it’s implementing new systems, processes or strategies, change is often associated with resistance and fear. As a company leader, it is therefore important to be able to build a culture that is changeable and that handles resistance to change in a constructive way. […]


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