Why Proof of Concept (PoC) is important to make the right decision

Visual design is about creating visual elements that provide a consistent and attractive presentation of a company’s brand and products, such as giving your concept an early look and then testing it against the outside world. Proof of Concept (PoC) is often crucial for choosing a direction and making the right decision. An important part […]

Build successful practices for a growth mindset

Mindset is a decisive factor in how we handle challenges and meet our goals in life. There are two main types of mindset: a fixed mindset and a growth mindset. By reading the article, you will gain an understanding of what a growth mindset means, how you can increase your learning and development and what […]

How to build an email funnel

An email funnel is a series of emails intended to lead a recipient through various steps in a sales or marketing process. By using email funnels, companies can create a structured and targeted communication with their customers and leads. Building an email funnel can be a great tool to create a structured and targeted communication […]

Inbound marketing – choose the right strategy and increase leads

Leads are the most important function of a company, apart from the delivery organization. Without leads the company has no paying customers and without paying customers the company would not survive. Therefore, it is important that the company has a good strategy for generating leads. There are many different ways to generate leads. Here are […]

5 ways to take advantage of the endowment effect in marketing

The endowment effect is an interesting phenomenon that can affect people’s valuation of things and decision-making. By understanding and using the endowment effect, you as a company can take advantage of it in your marketing and increase the sales of your product. Here are five ways to use the endowment effect in marketing: Give away […]


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