Why Proof of Concept (PoC) is important to make the right decision
Visual design is about creating visual elements that provide a consistent and attractive presentation of a company’s brand and products, such as giving your concept an early look and then testing it against the outside world. Proof of Concept (PoC) is often crucial for choosing a direction and making the right decision. An important part […]
Build successful practices for a growth mindset
Mindset is a decisive factor in how we handle challenges and meet our goals in life. There are two main types of mindset: a fixed mindset and a growth mindset. By reading the article, you will gain an understanding of what a growth mindset means, how you can increase your learning and development and what […]
How to build an email funnel
An email funnel is a series of emails intended to lead a recipient through various steps in a sales or marketing process. By using email funnels, companies can create a structured and targeted communication with their customers and leads. Building an email funnel can be a great tool to create a structured and targeted communication […]
Inbound marketing – choose the right strategy and increase leads
Leads are the most important function of a company, apart from the delivery organization. Without leads the company has no paying customers and without paying customers the company would not survive. Therefore, it is important that the company has a good strategy for generating leads. There are many different ways to generate leads. Here are […]
5 ways to take advantage of the endowment effect in marketing
The endowment effect is an interesting phenomenon that can affect people’s valuation of things and decision-making. By understanding and using the endowment effect, you as a company can take advantage of it in your marketing and increase the sales of your product. Here are five ways to use the endowment effect in marketing: Give away […]
Make Loss Vision your secret sales weapon: how to use the technology to boost your sales
Loss vision is a sales technique used to help people see what they stand to lose if they don’t accept an offer. It’s about focusing on the consequences of not doing something, rather than what you can gain by doing it. The technique is often used to increase pressure on people to make a purchase […]
